BrauBeviale 2026 Team Guide
Team guide · Hall 12 / Stand 12-232

BrauBeviale 2026

10–12 November 2026 Messezentrum Nürnberg
Fair opens Tue 10 Nov, 9:00

Our booth

Rendering of the KalHops stand: a navy and yellow booth with two tasting bars, high tables and a “Brew Extraordinary” back wall under a hanging KalHops sign.
Our stand: tasting bars at each end, high tables and screens in the middle.
Hall12
Stand12‑232
Nearest entrance
e.g. Entrance Mitte
Wi‑Fi
Network / password
Event page
Join KalHops at BrauBeviale 2026 (our public announcement on kalsec.com)
iPads
LeadSuccess badge scanning (5 licences) and our digital materials in Paperflite
Passcode: 3715
Storage
Paper goods, samples, swag and materials are in the closet in the booth.
Badges
How and where to pick up exhibitor passes

Private meeting room: Room Cannes
NCC West, Level 2. 50 m² with daylight, seats up to 22 at tables. Built-in projector with an HDMI input, no microphones.
Sales team: book client meetings here. Room details and floor plan

Book room

Schedule Visitor hours shown in green

9Mon
Build-up & arrivalDay before opening
›
Travel, hotel check-in, booth setup times
Team dinner / briefing
10Tue
Day 1Open 9:00–18:00
›
Team on booth before doors open
Doors open to visitors
Booth shifts · client meetings via the meeting room calendar
Halls close
Official trade fair party at Die Rosi, city centre (separate ticket, €25) Who’s going?
11Wed
Day 2Open 9:00–18:00
›
Doors open to visitors
Booth shifts and booked meetings
Halls close
12Thu
Day 3 & teardownOpen 9:00–17:00
›
Doors open to visitors
Booth shifts and booked meetings
Jacob’s talk: Beyond the Cone
Main Stage, Hall 9 (Stand 9-630), until 11:30. Details
Halls close (one hour earlier)
Teardown plan and travel home

Run of show

Who covers what

Sales
Marlos Silva, Alessandro Medeiros, Chris Shields, Gerald Kwok, Denis Shirokovskiy
Technical
Pattie Aron, Daniel King, Matt Jones, Jacob Kirkendall
Booth, supplies & problems
Logan White

At the booth

Demos
Six signature demos. See Demo recipes.
Swag
Dosing trackers, notebooks and stickers for visitors. Custom Carhartt beanies are for VIP clients only. All of it is in the booth closet.
Scanners
Account managers take their own LeadSuccess iPad into meetings. Booth iPads stay at the booth. Confirm for 2026

Demo recipes Signature demos

Drops of each product per pour of base. Pick the pour size and the drop counts update.

Pour

Hoppy Lager

CodeProductDrops
46.316Hoppy Drops® HopRival® Classical2
or
46.356Hop Hystyrian2

Instant IPA

CodeProductDrops
46.311Hoppy Drops® Isolone®2
Pick one
46.480HopTrue™ Citra Hop Oil2
46.481HopTrue™ Mosaic Hop Oil2
46.478HopTrue™ Idaho 7 Hop Oil2

Non-Alcoholic Lager

CodeProductDrops
46.287NA Pilsner Beer Type Flavor2
46.428Royaltauer1

Non-Alcoholic IPA

CodeProductDrops
46.446Natural Cervessence Flavor2
46.176Hop Rival® Dry Hop II IPA/NA1
46.308Dry Hop IV VLA2

Flavors for Beer

CodeProductDrops
Pick one
78.006Natural Lime and Hop Flavor1
46.322Pineapple/Mango Type Flavor for Beer1
46.268Blood Orange Moon NA1

Hop Water

CodeProductDrops
46.311Hoppy Drops® Isolone®1
46.176Hop Rival® Dry Hop II IPA/NA1
46.308Dry Hop IV VLA2
Base beers
Which lager, NA beer and sparkling water we dose into

Our talk Supporting programme

Beyond the Cone: Advanced Hop Extracts for Beer

Jacob Kirkendall, Scientist, KalHops

Thu 12 Nov, 11:00–11:30 · Main Stage, Hall 9 (Stand 9-630) · Session details

An overview of advanced hop extracts and their role in modern beer production. Attendees will learn:

  • What advanced hop extracts are and how they differ from traditional hop products
  • The varieties of advanced hop extracts available to brewers
  • How breweries use them to add value throughout the brewing process
  • Practical approaches to common hop pellet challenges
  • Real-world case studies on efficiency, cost and flavor

Point interested visitors to the talk, and invite attendees back to Stand 12-232 afterwards.

Contacts

Message the whole team
Opens the All Team channel in Microsoft Teams.

Open Teams

If it opens in the browser instead, try opening the Teams app directly, or find the All Team channel in the Teams app.

KalHops team at the fair

  • Pattie Aron
  • Mark Staples
  • Daniel King
  • Logan White
  • Chris Shields
  • Gerald Kwok
  • Matt Jones
  • Jacob Kirkendall
  • Denis Shirokovskiy
  • Charlie Reed
  • Alessandro Medeiros
  • Marlos Silva

Roles and mobile numbers

BrauBeviale exhibitor service
Organiser, NürnbergMesse
+49 911 88080‑701
112

Emergency number in Germany (ambulance, fire, police). Hotel: Best Western Nürnberg am Hauptbahnhof, Allersberger Straße 34, 90461 Nürnberg

Talking points

What every person on the booth should be able to say in 30 seconds.

  1. Who we are. KalHops helps brewers create distinctive, high-quality beers with hop extracts, oils and brewing solutions.
  2. Our focus this year. Advanced hop extracts that complement traditional hopping techniques.
  3. Why it matters. They help breweries improve efficiency, reduce costs, cut hop handling and variability, and get more consistent flavor.
  4. Next step. Scan their badge, then offer a sample, a technical conversation about their brewery’s goals, or a meeting. Mention Jacob’s talk.

Common questions

What can I see at your booth?

Live demonstrations and practical brewing applications. Visitors can learn how advanced hop extracts support efficiency and process optimisation, explore ways to reduce hop handling and variability, discuss flavor development with our experts, and talk to the technical team about their brewery’s goals.

Who is this for?

Brewers looking to improve consistency, manage rising ingredient costs, improve hop utilisation or create new flavor opportunities.

Can I get samples or follow up later?

Yes. Visitors can use the sample and meeting request form on our site. Sales can book them into the private meeting room right away.

Pricing / lead time question

What we can and can’t say on the floor

Lead capture
Scan every visitor’s badge with LeadSuccess on a booth iPad. Notes / qualifying fields to fill
Materials
Show and send brochures from Paperflite on the iPads.
Meetings
Book serious prospects into the private meeting room (sales team).

Getting there

Hotel to the Messe

Schematic map: the hotel is a short walk from Nürnberg Hauptbahnhof; the U1 runs southeast six stops to Messe, where Exit Mitte leads into the exhibition centre and Hall 12. N Exhibition Centre Hall 12 · Stand 12-232 U1 · 6 stops 7 min walk AufseßplatzMaffeiplatzFrankenstraßeHasenbuckBauernfeindstraße Hauptbahnhof Messe Exit Mitte Our hotel
Schematic, not to scale. The Messe is southeast of the city centre.
Directions in Google Maps Messe on the map Hotel on the map
  1. Walk to Nürnberg HauptbahnhofAbout 7 minutes from the hotel (550 m). Follow Allersberger Straße toward the station.
  2. Take the U1 toward Langwasser SüdTrains also show Messe as the destination. Roughly every 5 minutes, from about 04:30 to 00:30.
  3. Get off at MesseSix stops: Aufseßplatz, Maffeiplatz, Frankenstraße, Hasenbuck, Bauernfeindstraße, then Messe.
  4. Exit MitteThe U1 comes up at the main entrance. A lift and bridge cross to the grounds step-free. Then on to Hall 12.

Allow about 25 minutes door to door, including the walk. Trains back to town run until around 00:30.

Tickets

Single
€3.90 at the machine, €3.65 in the app. Valid 90 minutes, price level A (Nürnberg, Fürth, Stein).
Day ticket
€10.60 (“All day ticket solo”). Worth it from three rides a day.
Apps
VGN Timetable & Tickets, or NürnbergMobil. Both sell tickets and plan journeys.
Fair ticket
Check Some BrauBeviale tickets include VGN travel. Check the ticket terms before buying separately.

From the airport

U2 from Flughafen to Hauptbahnhof, then change to the U1 for the Messe or walk to the hotel. Prices above apply.

Team tip from 2023: avoid tight connections through Amsterdam Schiphol. Frankfurt works well, with direct trains to Nürnberg Hbf.

Addresses

Messe
Messezentrum 1, 90471 Nürnberg
Open in Google Maps
Hotel
Best Western Nürnberg am Hauptbahnhof
Allersberger Straße 34, 90461 Nürnberg
+49 911 94440
Open in Google Maps

Routes and fares from VAG, checked 26 Oct 2026. Fares may change before November.

Fair info

Dates
Tue 10 – Thu 12 Nov 2026
Hours
Tue & Wed 9:00–18:00 · Thu 9:00–17:00
Admission
Trade visitors only, tickets online
Theme
“Time for Opportunities”

Program on the floor

Main StageHall 9 · keynotes, panels
Pilot AreaHall 9
Focus CornerHall 9 · workshops
Meeting boxesHall 9 · book by the hour
Discovery BarHall 6 · tastings
Startup ZoneHall 7

Official links

Highlighted boxes like this are still to be filled in.

Fair facts from braubeviale.com, checked 26 Oct 2026.